{"id":92454,"date":"2021-03-16T10:01:00","date_gmt":"2021-03-16T14:01:00","guid":{"rendered":"https:\/\/roomescapeartist.com\/?p=92454"},"modified":"2024-11-18T18:19:05","modified_gmt":"2024-11-18T23:19:05","slug":"reality-escape-pod-episode-3-juliana-moreno-patel-ariel-rubin-wild-optimists-escape-room-box","status":"publish","type":"post","link":"https:\/\/roomescapeartist.com\/2021\/03\/16\/reality-escape-pod-episode-3-juliana-moreno-patel-ariel-rubin-wild-optimists-escape-room-box\/","title":{"rendered":"The Reality Escape Pod Episode 3: Juliana Moreno Patel and Ariel Rubin (Wild Optimists, Escape Room in a Box)"},"content":{"rendered":"\n<p>Episode 3 is an interview with game and puzzle designers Juliana Moreno Patel and Ariel Rubin, the Wild Optimists. This brilliant duo designed the world\u2019s first escape room in a box, released worldwide by Mattel.<\/p>\n\n\n\n<p>Juliana and Ariel met, founded their company, and created their first product all while both were pregnant, which should give you a good idea of their intense passion.<\/p>\n\n\n\n<p>They are known for their thoughtful designs in immersive gaming and continue to push the envelope when it comes to creating new types of game design.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2021\/03\/Twitter-Wild-Optimist.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"585\" data-attachment-id=\"92477\" data-permalink=\"https:\/\/roomescapeartist.com\/twitter-wild-optimist\/\" data-orig-file=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2021\/03\/Twitter-Wild-Optimist.jpg\" data-orig-size=\"1100,628\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Twitter Wild Optimist\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2021\/03\/Twitter-Wild-Optimist-1024x585.jpg\" src=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2021\/03\/Twitter-Wild-Optimist-1024x585.jpg\" alt=\"Reality Escape Pod guest Wild Optimist Juliana Patel and Ariel Rubin posing with large crate\" class=\"wp-image-92477\" srcset=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2021\/03\/Twitter-Wild-Optimist-1024x585.jpg 1024w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2021\/03\/Twitter-Wild-Optimist-300x171.jpg 300w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2021\/03\/Twitter-Wild-Optimist-768x438.jpg 768w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2021\/03\/Twitter-Wild-Optimist-685x391.jpg 685w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2021\/03\/Twitter-Wild-Optimist.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Episode <span style=\"color:#333333\" class=\"has-inline-color\">3<\/span><\/h2>\n\n\n<p><iframe title=\"S1E3: Juliana Moreno Patel and Ariel Rubin (Wild Optimists, Escape Room in a Box)\" height=\"122\" width=\"100%\" style=\"border: none;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/media\/player\/z4bg6-fdc4e8?from=pb6admin&amp;download=1&amp;version=1&amp;auto=0&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Helvetica&amp;skin=2&amp;pfauth=&amp;btn-skin=104\"><\/iframe><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/DUZEDPrs2Lw?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Episode Summary<\/h2>\n\n\n\n<p>In this episode, David and Peih-Gee chat with Juliana and Ariel of the Wild Optimists &#8211; the prolific creative team behind the world&#8217;s first escape room in a box. We hear about how being mothers of young children was part of the impetus for creating their first game. They talk about their design process when coming up with <em>Escape Room in a Box<\/em>. We go into their partnership with Mattel and the benefits and difficulties of manufacturing a tabletop puzzle game, including a story of why they had to run a bunch of locks through a dryer. They share some fun stories about designing promotional marketing games for TV shows like <em>Nancy Drew<\/em>. They also give us a preview of their newest game, <em>Escape Room in a Box: Time Drifters<\/em>, which has a really interesting game mechanic of being two standalone games that, when played together with a friend, will yield a third metagame. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2021\/02\/reality-escape-pod_round-web.png\"><img decoding=\"async\" width=\"600\" height=\"600\" data-attachment-id=\"91709\" data-permalink=\"https:\/\/roomescapeartist.com\/reality-escape-pod_round-web\/\" data-orig-file=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2021\/02\/reality-escape-pod_round-web.png\" data-orig-size=\"600,600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"reality-escape-pod_round-web\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2021\/02\/reality-escape-pod_round-web.png\" src=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2021\/02\/reality-escape-pod_round-web.png\" alt=\"Reality Escape Pod mission patch logo depicts a spaceship puncturing through the walls of reality.\" class=\"wp-image-91709\" srcset=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2021\/02\/reality-escape-pod_round-web.png 600w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2021\/02\/reality-escape-pod_round-web-300x300.png 300w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2021\/02\/reality-escape-pod_round-web-150x150.png 150w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2021\/02\/reality-escape-pod_round-web-100x100.png?crop=1 100w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Topics Discussed in this Episode<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We learn how Ariel and Juliana met over a game of Werewolf. (0:40)<\/li>\n\n\n\n<li>We find out how their working partnership came about. (1:54)<\/li>\n\n\n\n<li>Ariel and Juliana talk about how they created <a href=\"https:\/\/www.wildoptimists.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wild Optimists<\/a> while they were both pregnant, and how being working moms was part of the impetus for creating <em><a href=\"https:\/\/amzn.to\/2OyYAQg\" target=\"_blank\" rel=\"noreferrer noopener\">Escape Room in a Box<\/a><\/em>. (3:07)<\/li>\n\n\n\n<li>We talk about the key points of a real-life escape room that they were trying to capture in their boxed game. (5:31)<\/li>\n\n\n\n<li>We talk about the things that differentiate <em>Escape Room in a Box<\/em> from a puzzle book. (6:45)<\/li>\n\n\n\n<li>We talk about how they made the leap from self-producing on Kickstarter to their partnership with Mattel. (8:50)<\/li>\n\n\n\n<li>They talk about the trade-offs of working with a big company like Mattel, and some of the benefits. (9:38)<\/li>\n\n\n\n<li>Peih-Gee talks about helping beta test their many games and they tell us that their games are made in playtesting. (11:50)<\/li>\n\n\n\n<li>They talk about some of the details that are specific to having a game manufactured on a large scale for a global company. (13:07)<\/li>\n\n\n\n<li>They share a story about some manufacturing difficulties and why they had to run locks through a dryer. (14:50)&nbsp;<\/li>\n\n\n\n<li>We learn why Mattel told them that <em>Escape Room in a Box<\/em> was the most complicated game they\u2019d manufactured. (18:12)<\/li>\n\n\n\n<li>Ariel and Juliana talk about some of their favorite indie game designers, including <a href=\"https:\/\/www.getpostcurious.com\/theemeraldflame\" target=\"_blank\" rel=\"noreferrer noopener\">Rita Orlov and her games<\/a> <em>The Tale of Ord<\/em> (<a href=\"https:\/\/roomescapeartist.com\/2018\/07\/08\/postcurious-tale-ord-review\/\" target=\"_blank\" rel=\"noreferrer noopener\">review<\/a>) and <em>The Emerald Flame<\/em> (<a href=\"https:\/\/roomescapeartist.com\/2020\/05\/27\/postcurious-emerald-flame-review\/\" target=\"_blank\" rel=\"noreferrer noopener\">review<\/a>), <a href=\"https:\/\/www.teambluefish.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BlueFish Games<\/a> and their game <em>The Curious Elevator of Mr. Hincks<\/em> (<a href=\"https:\/\/roomescapeartist.com\/2020\/06\/26\/bluefish-games-curious-elevator-review\/\" target=\"_blank\" rel=\"noreferrer noopener\">review<\/a>), and <a href=\"http:\/\/www.shineoncollective.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shine On Collective<\/a>\u2019s puzzle box created for <a href=\"https:\/\/www.theroguelike.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Roguelike Tavern<\/a> called <a href=\"https:\/\/www.theroguelike.com\/puzzlebox\" target=\"_blank\" rel=\"noreferrer noopener\"><em>The Spirits of Tillinghast<\/em><\/a> and their limited run of<a href=\"https:\/\/roomescapeartist.com\/2020\/09\/19\/shine-on-collective-welcome-home-review\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <em>Welcome Home<\/em><\/a> (<a href=\"https:\/\/roomescapeartist.com\/2020\/09\/19\/shine-on-collective-welcome-home-review\/\" target=\"_blank\" rel=\"noreferrer noopener\">review<\/a>). (20:36)<\/li>\n\n\n\n<li>They talk about creating marketing games to promote TV shows like <em>Nancy Drew<\/em> and <em>The Prodigal Son<\/em>, and some of the challenges in creating a promotional game, including having to ask actors to post things on their Instagram accounts. (23:23)<\/li>\n\n\n\n<li>David talks about working with Ariel and Juliana on the pilot episode of the TV show <em><a href=\"https:\/\/roomescapeartist.com\/2019\/11\/28\/watch-the-create-the-escape-pilot-episode\/\" target=\"_blank\" rel=\"noreferrer noopener\">Create the Escape<\/a><\/em>.(27:28)<\/li>\n\n\n\n<li>Ariel and Juliana talk about each others&#8217; strengths and the synergy that makes their partnership work. (29:27)<\/li>\n\n\n\n<li>They tell us about their careers before becoming game designers. (32:15)<\/li>\n\n\n\n<li>They discuss their upcoming game <em>Escape Room in a Box: Time Drifters<\/em> and its unique mechanic &#8211; two separate stand-alone games that have a third metagame where you communicate with a friend to share information from your respective games. (35:07)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Resources <\/h2>\n\n\n\n<p><strong>Follow the Wild Optimists<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/www.wildoptimists.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wild Optimist Website<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.instagram.com\/thewildoptimists\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/twitter.com\/escaperoominbox\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.facebook.com\/wildoptimists\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>Products<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/amzn.to\/2OyYAQg\"><em>Escape Room in a Box: Werewolf <\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/roomescapeartist.com\/2018\/02\/01\/escape-room-box-werewolf-experiment-tmattel\/\" target=\"_blank\" rel=\"noreferrer noopener\">REA Review of Werewolf<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/amzn.to\/3lmJfP2\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Escape Room in a Box: Flashback <\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/roomescapeartist.com\/2019\/09\/16\/escape-room-box-flashback-review\/\" target=\"_blank\" rel=\"noreferrer noopener\">REA Review of Flashback<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/amzn.to\/3eH0xVF\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Hello Neighbor<\/em><\/a><\/li>\n\n\n\n<li><em>Vampire Pizza<\/em> (Closed)<\/li>\n\n\n\n<li><a href=\"https:\/\/roomescapeartist.com\/2020\/05\/14\/vampire-pizza-chapter-1-review\/\" target=\"_blank\" rel=\"noreferrer noopener\">REA Review of Vampire Pizza<\/a><\/li>\n\n\n\n<li>Secret Story Tours (Closed)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Podcast Launch Giveaway<\/h2>\n\n\n\n<p>Please see our post on Instagram for details of how to enter the REPOD Launch Giveaway. Special thanks to our generous sponsors of the giveaway.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/explodingkittens.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Elan Lee of Exploding Kittens<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.wildoptimists.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wild Optimists<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.etsy.com\/shop\/PerplexorsPuzzles\" target=\"_blank\" rel=\"noreferrer noopener\">Perplexor\u2019s Puzzles<\/a>&nbsp;<em>affiliate code \u201cREPOD\u201d for 10% off purchases<\/em><\/li>\n\n\n\n<li><a href=\"https:\/\/cuadventures.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CU Adventures<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Support REPOD<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/patreon.com\/roomescapeartist\" target=\"_blank\" rel=\"noreferrer noopener\">Subscribe to Patreon for bonus content<\/a>.<\/li>\n\n\n\n<li>Support&nbsp;<a href=\"https:\/\/www.etsy.com\/shop\/PerplexorsPuzzles\" target=\"_blank\" rel=\"noreferrer noopener\">Perplexor\u2019s Puzzles<\/a>&nbsp;and REPOD by using our affiliate code \u201cREPOD\u201d for 10% off purchases.<\/li>\n\n\n\n<li>Please rate and review our podcast!<\/li>\n<\/ul>\n\n\n\n<p>Thanks for listening!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Guest Bio<\/h2>\n\n\n\n<p><strong>Juliana Moreno Patel and Ariel Rubin (Wild Optimists<\/strong>)<\/p>\n\n\n\n<p>The Wild Optimists is an award-winning interactive entertainment company devoted to designing new ways to play. They create memorable immersive experiences for tabletop games, virtual games, theme parks, music festivals, historical sites, marketing activations, and more.<\/p>\n\n\n\n<p>WO began when Juliana Moreno Patel and Ariel Rubin combined their theatre degrees and writing backgrounds in Hollywood with their life-long love for gaming to create the Kickstarter sensation, <em>Escape Room in a Box: The Werewolf Experiment<\/em>. As the first at-home game to ever recreate the \u201cescape room\u201d experience in a tabletop setting for all ages, <em>Escape Room in a Box<\/em> was a genre-defining success that was licensed by Mattel and soon distributed worldwide. Game of the Year winner at the Mattel Inventor Awards, the <em>Escape Room in a Box<\/em> brand has now evolved into an ongoing game series with Mattel, consistently ranking as #1 in its game category on Amazon with strong retail presence in the mass and hobby markets.<\/p>\n\n\n\n<p>Building upon that success, Wild Optimists has since created immersive gaming experiences for a variety of clients on and beyond the game table. Collaborations include custom puzzle design for marketing campaigns supporting high-profile Film\/ TV properties such as <em>Escape Room<\/em> (Sony), <em>Invisible Man<\/em> (Universal), <em>Nancy Drew<\/em> (CW), and <em>Prodigal Son<\/em> (Fox); live immersive experiences for the Electric Forest Music Festival and the Santa Monica Pier; and custom game design for AEG, Renegade Game Studios, and vampire.pizza (among others). Most recently, they partnered with Arcane Wonders and Genuine Entertainment to bring TinyBuild\u2019s hit video game series <em>Hello Neighbor<\/em> to tabletop with <em>Hello Neighbor: The Secret Neighbor Party Game<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Support Room Escape Artist&#8217;s Mission<\/h2>\n\n\n\n<p>There are lots of ways to support Room Escape Artist, like buying from <a aria-label=\"Amazon (opens in a new tab)\" href=\"https:\/\/www.amazon.com\/shop\/roomescapeart\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a> or <a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=6220&amp;awinaffid=651019&amp;ued=https%3A%2F%2Fwww.etsy.com%2F\" target=\"_blank\" rel=\"noreferrer noopener\">Etsy<\/a> after clicking into the links included in this post or backing us on <a aria-label=\"Patreon (opens in a new tab)\" href=\"https:\/\/www.patreon.com\/roomescapeartist\" target=\"_blank\" rel=\"noreferrer noopener\">Patreon<\/a>.<\/p>\n\n\n\n<p>The money that we make from these helps us to grow the site and continue to add more value to the community that we love so much. <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0<\/p>\n","protected":false},"author":20,"featured_media":92477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[586398301,586398298],"tags":[],"class_list":["post-92454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-escape-room-in-a-box","category-reality-escape-pod"],"acf":[],"is_reblog":null,"post_id":null,"blog_id":null,"_yoast_wpseo_primary_category":"586398298","yoast-structured-data-blocks-images-cache":null,"_yoast_wpseo_focuskw":null,"_yoast_wpseo_linkdex":null,"_yoast_wpseo_content_score":"30","_yoast_wpseo_metadesc":"The Reality Escape Pod Episode 3: David and Peih-Gee interview Juliana Moreno Patel and Ariel Rubin (Wild Optimists, Escape Room in a Box).","_yoast_wpseo_estimated-reading-time-minutes":"11","_yoast_wpseo_wordproof_timestamp":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Reality Escape Pod Episode 3: Juliana Moreno Patel and Ariel Rubin (Wild Optimists, Escape Room in a Box) - Room Escape Artist<\/title>\n<meta name=\"description\" content=\"The Reality Escape Pod Episode 3: David and Peih-Gee interview Juliana Moreno Patel and Ariel Rubin (Wild Optimists, Escape Room in a Box).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/roomescapeartist.com\/2021\/03\/16\/reality-escape-pod-episode-3-juliana-moreno-patel-ariel-rubin-wild-optimists-escape-room-box\/\" \/>\n<meta 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