{"id":144386,"date":"2024-05-28T10:01:00","date_gmt":"2024-05-28T14:01:00","guid":{"rendered":"https:\/\/roomescapeartist.com\/?p=144386"},"modified":"2025-01-01T21:38:07","modified_gmt":"2025-01-02T02:38:07","slug":"repod-s7e12-terry-pettigrew-rolapp-tommy-wallach-hatch-escapes","status":"publish","type":"post","link":"https:\/\/roomescapeartist.com\/2024\/05\/28\/repod-s7e12-terry-pettigrew-rolapp-tommy-wallach-hatch-escapes\/","title":{"rendered":"REPOD S7E12: Dreaming &amp; Betting Big: Terry Pettigrew-Rolapp &amp; Tommy Wallach of Hatch Escapes"},"content":{"rendered":"<p><iframe title=\"S7E12 - Dreaming &#038; Betting Big: Terry Pettigrew-Rolapp &#038; Tommy Wallach of Hatch Escapes\" allowtransparency=\"true\" height=\"150\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:150px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=h889w-162318e-pb&#038;from=pb6admin&#038;share=1&#038;download=1&#038;rtl=0&#038;fonts=Tahoma&#038;skin=1b1b1b&#038;font-color=auto&#038;logo_link=episode_page&#038;btn-skin=60a0c8\" loading=\"lazy\"><\/iframe><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/K7kYWJo3yJk?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">&#8220;Where Terry and I live is between games and theater.&#8221;<\/h3>\n\n\n\n<p>If you ask any escape room enthusiast to recommend a must-play game in Los Angeles, you&#8217;ll hear about <em>Lab Ra<\/em>t. When it first opened in 2018, it was ranked #8 in the world on the <a href=\"https:\/\/terpeca.com\/2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">TERPECA<\/a> list. It has maintained a ranking in the top 100 games ever since, which is no small feat. Hatch Escapes&#8217; highly anticipated new game, <em>The Ladder<\/em>, has wowed the escape room community with its unique, replayable mechanics and branching narrative.<\/p>\n\n\n\n<p>Terry Pettigrew-Rolapp and Tommy Wallach, the creative minds behind (and owners of) Hatch Escapes, join us for a deep dive into escape room storytelling.&nbsp;They spend a remarkable amount of time thinking about how to craft stories with interludes \u2013 a skill they developed while writing musical theater. They approach escape rooms from a writer\u2019s perspective, with an eye towards unique interactions, but always with storytelling at the heart of the experience.<\/p>\n\n\n\n<p>&#8220;When we played our first escape room, we realized immediately: oh, this is a medium that captures, in some ways, the best of both worlds.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"560\" data-attachment-id=\"144583\" data-permalink=\"https:\/\/roomescapeartist.com\/repod-s7e12-tommy-wallach-terry-pettigrew-rolapp-hatch-escapes\/\" data-orig-file=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/05\/REPOD-S7E12-Tommy-Wallach-Terry-Pettigrew-Rolapp-Hatch-Escapes.jpg\" data-orig-size=\"1000,560\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"REPOD-S7E12-Tommy-Wallach-Terry-Pettigrew-Rolapp-Hatch-Escapes\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/05\/REPOD-S7E12-Tommy-Wallach-Terry-Pettigrew-Rolapp-Hatch-Escapes.jpg\" src=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/05\/REPOD-S7E12-Tommy-Wallach-Terry-Pettigrew-Rolapp-Hatch-Escapes.jpg\" alt=\"Hero image for Season 7, ep 12 of REPOD with Tommy Wallach &amp; Terry Pettigrew-Rolapp of Hatch Escapes. Man with glasses, man buried up to his face in a white ball-pit, bearded man looking intensely into the camera, asian woman in safari gear holding a machete, smiling.\" class=\"wp-image-144583\" srcset=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/05\/REPOD-S7E12-Tommy-Wallach-Terry-Pettigrew-Rolapp-Hatch-Escapes.jpg 1000w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/05\/REPOD-S7E12-Tommy-Wallach-Terry-Pettigrew-Rolapp-Hatch-Escapes-300x168.jpg 300w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/05\/REPOD-S7E12-Tommy-Wallach-Terry-Pettigrew-Rolapp-Hatch-Escapes-150x84.jpg 150w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/05\/REPOD-S7E12-Tommy-Wallach-Terry-Pettigrew-Rolapp-Hatch-Escapes-768x430.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Terry and Tommy are constantly iterating on escape rooms as a medium for narrative.&nbsp;I especially enjoyed hearing their analysis of what makes for good storytelling, and the details of how they advance plot and characters in their work. They muse on including plot twists or moments where the stakes change. Terry and Tommy are truly excited about the future of escape rooms as a medium and the ways in which it can evolve, and that excitement is contagious.&nbsp;<\/p>\n\n\n\n<p>If you enjoyed this episode, don\u2019t miss <a href=\"https:\/\/realityescapecon.com\/events\/tommy-wallach-terry-pettigrew-rolapp\/\">their talk at RECON LA titled<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&nbsp;The Hatch Escapes Championship Title Bout: \u201cTell Better Stories vs. Stop Telling Stories\u201d<\/p>\n\n\n\n<p>A debate between Terry Pettigrew-Rolapp and Tommy Wallach in which the ultimate fate of the medium shall at last be determined.<\/p>\n<\/blockquote>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"thank-you-to-our-sponsors\">Thank You to Our Sponsors<\/h2>\n\n\n\n<p>We are immensely grateful to our sponsors this season: Morty App, Buzzshot, and COGS. We truly appreciate your support of our mission to promote and improve the immersive gaming community. <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/morty.app\/repod\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"1024\" height=\"758\" data-attachment-id=\"103024\" data-permalink=\"https:\/\/roomescapeartist.com\/asset-264x\/\" data-orig-file=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2022\/01\/Asset-26@4x.png\" data-orig-size=\"1174,869\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Asset 26@4x\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2022\/01\/Asset-26@4x-1024x758.png\" src=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2022\/01\/Asset-26@4x-1024x758.png\" alt=\"\" class=\"wp-image-103024\" srcset=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2022\/01\/Asset-26@4x-1024x758.png 1024w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2022\/01\/Asset-26@4x-300x222.png 300w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2022\/01\/Asset-26@4x-768x568.png 768w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2022\/01\/Asset-26@4x-685x507.png 685w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2022\/01\/Asset-26@4x.png 1174w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h1 class=\"wp-block-heading has-medium-font-size has-custom-lineheight mb-0 pb-0 mt-0 pt-0\" id=\"morty-app\" style=\"line-height:1;font-size:51px\"><a href=\"https:\/\/mortyapp.com\/repod\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Morty<\/strong><\/a><\/h1>\n\n\n\n<p class=\"mb-0 pb-0 mt-0 pt-0\">Morty is a free app for discovering, planning, tracking, and reviewing your escape rooms and other immersive social outings. <\/p>\n\n\n\n<p class=\"mb-0 pb-0 mt-0 pt-0\"><strong>Morty News: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Morty now features haunt attractions! <\/li>\n\n\n\n<li>Morty for Android is here and in public beta. <\/li>\n<\/ul>\n\n\n\n<p><strong>Special Badge for REPOD listeners:<\/strong><\/p>\n\n\n\n<p>You can learn more at <a href=\"https:\/\/morty.app\/repod\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>MortyApp.com\/REPOD<\/strong><\/a> to sign up and get a special badge for our listeners. (This works for existing users too!) <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/buzzshot.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"663\" height=\"341\" data-attachment-id=\"112962\" data-permalink=\"https:\/\/roomescapeartist.com\/buzzshot-logo\/\" data-orig-file=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2022\/09\/buzzshot-logo.jpg\" data-orig-size=\"663,341\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"buzzshot logo\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2022\/09\/buzzshot-logo.jpg\" src=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2022\/09\/buzzshot-logo.jpg\" alt=\"Buzzshot logo featuring a rounded square with a white &quot;Z&quot; surrounded by stylized z shaped graphics\" class=\"wp-image-112962\" srcset=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2022\/09\/buzzshot-logo.jpg 663w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2022\/09\/buzzshot-logo-300x154.jpg 300w\" sizes=\"(max-width: 663px) 100vw, 663px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h1 class=\"wp-block-heading has-medium-font-size mt-0 pt-0\" id=\"morty-app\"><a href=\"https:\/\/buzzshot.com\/repod\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buzzshot<\/a><\/h1>\n\n\n\n<p>Buzzshot is Escape Room Software, Powering Business Growth, Player Marketing, and improving the Customer Experience. They offer an assortment of pre and post game features including robust waiver management, branded team photos, and streamlined review management for Yelp, TripAdvisor, Google Reviews, and Morty. Buzzshot now has integration with the other REPOD sponsors: Morty and COGS.<\/p>\n\n\n\n<p class=\"mb-0 pb-0\"><strong>Special Offer for REPOD Listeners:<\/strong><\/p>\n\n\n\n<p>REPOD listeners get an extended 21-day free trial plus <strong>20% off <\/strong>your first 3 months, with no set-up fees or hidden charges. Visit <a href=\"https:\/\/buzzshot.com\/repod\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>buzzshot.com\/repod<\/strong><\/a> to learn more about this exclusive offer.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/cogs.show\/#start\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"351\" data-attachment-id=\"125398\" data-permalink=\"https:\/\/roomescapeartist.com\/cogs-logo\/\" data-orig-file=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2023\/09\/cogs-logo.jpg\" data-orig-size=\"800,351\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"cogs logo\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2023\/09\/cogs-logo.jpg\" src=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2023\/09\/cogs-logo.jpg\" alt=\"logo for COGS, the C looks like a gear, and it's white text over a purple background\" class=\"wp-image-125398\" srcset=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2023\/09\/cogs-logo.jpg 800w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2023\/09\/cogs-logo-300x132.jpg 300w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2023\/09\/cogs-logo-768x337.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h1 class=\"wp-block-heading has-medium-font-size mt-0 pt-0\" id=\"morty-app\"><a href=\"https:\/\/cogs.show\/#start\" target=\"_blank\" rel=\"noreferrer noopener\">COGS<\/a><\/h1>\n\n\n\n<p>COGS by Clockwork Dog is an easy to use software\/ hardware platform for running interactive events, including escape rooms, and other immersive experiences. They have plug &amp; play hardware that seamlessly integrates with their software so you can create a show with lighting and sound cues without having to write a single line of code.&nbsp;Map all kinds of inputs to outputs by building up simple logic steps which determine what you want to happen and when.<\/p>\n\n\n\n<p class=\"mb-0 pb-0\"><strong>Special Offer for REPOD Listeners:<\/strong><\/p>\n\n\n\n<p class=\"mb-0 pb-0\">REPOD listeners can get the COGS Starter Set for only $130 + free shipping to the USA. This bundle is usually valued at $257. You can learn more and purchase your Starter Set at <a href=\"https:\/\/cogs.show\/#start\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>cogs.show<\/strong><\/a>. Use code <strong>REPOD<\/strong> at checkout.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"787\" data-attachment-id=\"136024\" data-permalink=\"https:\/\/roomescapeartist.com\/recon-24-logo\/\" data-orig-file=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/02\/RECON-24-Logo.jpg\" data-orig-size=\"800,787\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"RECON 24 Logo\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/02\/RECON-24-Logo.jpg\" src=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/02\/RECON-24-Logo.jpg\" alt=\"RECON 24 Los Angeles logo with a spotlight shining a light on the RECON triangle.\" class=\"wp-image-136024\" srcset=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/02\/RECON-24-Logo.jpg 800w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/02\/RECON-24-Logo-300x295.jpg 300w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/02\/RECON-24-Logo-150x148.jpg 150w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/02\/RECON-24-Logo-768x756.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h1 class=\"wp-block-heading has-medium-font-size mt-0 pt-0\" id=\"morty-app\"><a href=\"https:\/\/realityescapecon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">RECON &#8211; The Reality Escape Convention<\/a><\/h1>\n\n\n\n<p>Our convention, RECON, will be in Los Angeles, California at the Hilton Los Angeles\/ Universal City on August 18th &amp; 19th, 2024.<\/p>\n\n\n\n<p>RECON offers a curated collection of talks and experiences exploring the business and art of escape room and immersive game creation. All are welcome at this event that is crafted around professionals and aspiring professionals.<\/p>\n\n\n\n<p>Tickets are on sale now at <a href=\"https:\/\/shop.realityescapecon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">RealityEscapeCon.com<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"topics-discussed-in-this-episode\">Topics Discussed in this Episode<\/h2>\n\n\n\n<ul class=\"wp-block-list is-style-none\">\n<li>00:00 Welcome to the Reality Escape Pod!<br>00:12 Sponsor Break: COGS by Clockwork Dog, Interactive Show Controls<br>02:35 The Origin Story of Hatch Escapes<br>04:46 Escape Rooms as a New Storytelling Medium<br>05:40 Escape Rooms and Musical Theatre<br>06:34 Tommy &amp; Terry\u2019s Unique Backgrounds<br>10:12 The Backstory of the Hatch Escapes Building<br>12:31 Creating <em>Lab Rat<\/em>: Goals and Inspirations<br>16:09 Key Lessons Learned from Designing <em>Lab Rat<\/em><br>19:07 The Importance of a Simple Plot<br>22:10 The Success and Longevity of <em>Lab Rat<\/em><br>24:53 Sponsor Break: Morty App, Discover and Track Escape Rooms<br>26:22 Exploring <em>The Nest<\/em>: An Emotional Journey<br>27:05 The Line Between Immersive Theater and Escape Rooms<br>34:52 Sponsor Break: Buzzshot, Escape Room Marketing Software<br>35:25 Discussing <em>The Ladder<\/em><br>36:57 Innovative Replayability in Escape Games<br>39:46 Incorporating Video Content in <em>The Ladder<\/em><br>41:50 Challenges and Lessons from Developing <em>The Ladder<\/em><br>44:39 Upcoming Talk at RECON Los Angeles<br>47:15 Pricing Philosophy at Hatch Escapes<br>54:11 Collaboration with Escape My Room<br>58:01 Tommy&#8217;s New Musical <em>Vicky and Frank<\/em><br>59:36 Balancing Art and Commerce in Escape Rooms<br>01:02:47 Future Plans for Hatch Escapes<br>01:06:20 Closing Remarks and Gratitude<br>1:10:51 Bonus Story: Males of the Species<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Leave us a voicemail<\/h4>\n\n\n\n<p>Got a question or thought for the podcast? You can submit a voice recording by calling the Room Escape Artist not-so-hotline that always goes straight to voicemail (551-227-7273).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"resources-mentioned-in-this-episode\">Resources Mentioned in this Episode<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.hatchescapes.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hatch Escapes Website<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.tommywallach.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tommy Wallach&#8217;s Website<\/a><\/li>\n\n\n\n<li>REA Reviews\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/roomescapeartist.com\/2018\/09\/14\/hatch-escapes-lab-rat-review\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Lab Rat<\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/roomescapeartist.com\/2020\/09\/24\/hatch-escapes-mother-frankenstein-review\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Mother of Frankenstein<\/em><\/a><\/li>\n\n\n\n<li><em><a href=\"https:\/\/roomescapeartist.com\/2024\/06\/26\/hatch-escapes-ladder-review\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Ladder<\/a><\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>REA Article\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/roomescapeartist.com\/2020\/12\/03\/replayability-innovation-interview-series\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Quest for Replayability [Innovation Interview Series]<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">About Terry Pettigrew-Rolapp<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-attachment-id=\"144385\" data-permalink=\"https:\/\/roomescapeartist.com\/copy-of-speaker-headshot-terrypettigrew-rolapp\/\" data-orig-file=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/05\/Copy-of-Speaker-Headshot-TerryPettigrew-Rolapp.jpeg\" data-orig-size=\"2316,3088\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1669029389&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Copy of [Speaker Headshot] &amp;#8211; Terry+Pettigrew-Rolapp\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Terry Pettigrew-Rolapp, Owner of Hatch Escapes&lt;\/p&gt;\n\" data-large-file=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/05\/Copy-of-Speaker-Headshot-TerryPettigrew-Rolapp-768x1024.jpeg\" src=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/05\/Copy-of-Speaker-Headshot-TerryPettigrew-Rolapp-768x1024.jpeg\" alt=\"close up of a man with brown hair and blue eyes and a short beard staring down at the camera intently\" class=\"wp-image-144385\" style=\"width:275px;height:auto\" srcset=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/05\/Copy-of-Speaker-Headshot-TerryPettigrew-Rolapp-768x1024.jpeg 768w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/05\/Copy-of-Speaker-Headshot-TerryPettigrew-Rolapp-225x300.jpeg 225w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/05\/Copy-of-Speaker-Headshot-TerryPettigrew-Rolapp-113x150.jpeg 113w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/05\/Copy-of-Speaker-Headshot-TerryPettigrew-Rolapp-1152x1536.jpeg 1152w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/05\/Copy-of-Speaker-Headshot-TerryPettigrew-Rolapp-1536x2048.jpeg 1536w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/05\/Copy-of-Speaker-Headshot-TerryPettigrew-Rolapp-900x1200.jpeg?crop=1 900w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/05\/Copy-of-Speaker-Headshot-TerryPettigrew-Rolapp-600x800.jpeg?crop=1 600w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/05\/Copy-of-Speaker-Headshot-TerryPettigrew-Rolapp-450x600.jpeg?crop=1 450w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/05\/Copy-of-Speaker-Headshot-TerryPettigrew-Rolapp-300x400.jpeg?crop=1 300w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/05\/Copy-of-Speaker-Headshot-TerryPettigrew-Rolapp-150x200.jpeg?crop=1 150w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/05\/Copy-of-Speaker-Headshot-TerryPettigrew-Rolapp-1200x1600.jpeg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>IG: <a href=\"https:\/\/www.instagram.com\/hatch_escapes\/\" target=\"_blank\" rel=\"noreferrer noopener\">@hatch_escapes<\/a><\/p>\n\n\n\n<p>Hatch Escapes is the brainchild of childhood friends Terry Pettigrew-Rolapp and Tommy Wallach. In 2017, they opened their first escape room, <em>Lab Rat<\/em>, which was ranked TERPECA\u2019s 8th best room in the world the year it came out. Their second room, <em>The Ladder<\/em>, recently opened. <em>The Ladder<\/em> is a fully replayable experience featuring a branching narrative, two different play tracks (traditional escape room puzzles and scored games), and a whole lot of secrets players won\u2019t discover their first time through. It stars Tony Revolori of <em>The Grand Budapest Hotel<\/em> and Jordan Belfi of <em>Entourage<\/em>.&nbsp;<\/p>\n\n\n\n<p>Hatch\u2019s first tabletop game,<em> Mother of Frankenstein<\/em>, raised nearly $250k on Kickstarter and was lauded by such luminaries as Neil Gaiman and Margaret Atwood. MoF is a collaborative narrative puzzle game based on the life of Mary Shelley. In its 15-hour playtime, MoF tasks players with solving puzzles, constructing both 2D and 3D jigsaw puzzles, and reading an enormous amount of text to follow the story of Mary Shelley\u2019s life.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About Tommy Wallach<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"299\" height=\"449\" data-attachment-id=\"144384\" data-permalink=\"https:\/\/roomescapeartist.com\/speaker-headshot-tommywallach-2\/\" data-orig-file=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/05\/Speaker-Headshot-TommyWallach-2.jpg\" data-orig-size=\"299,449\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"[Speaker Headshot] &amp;#8211; Tommy+Wallach 2\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Tommy Wallach, Owner of Hatch Escapes&lt;\/p&gt;\n\" data-large-file=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/05\/Speaker-Headshot-TommyWallach-2.jpg\" src=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/05\/Speaker-Headshot-TommyWallach-2.jpg\" alt=\"man with brown hair with only his face showing. He us surrounded by translucent white balls that give the appearance of bubbles\" class=\"wp-image-144384\" srcset=\"https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/05\/Speaker-Headshot-TommyWallach-2.jpg 299w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/05\/Speaker-Headshot-TommyWallach-2-200x300.jpg 200w, https:\/\/roomescapeartist.com\/wp-content\/uploads\/2024\/05\/Speaker-Headshot-TommyWallach-2-100x150.jpg 100w\" sizes=\"(max-width: 299px) 100vw, 299px\" \/><\/figure>\n\n\n\n<p>Tommy Wallach owns Hatch Escapes, creators of <em>Lab Rat<\/em>, the top-ranked escape room in LA, <em>Mother of Frankenstein<\/em>, a narrative tabletop game lauded by such luminaries as Neil Gaiman and Margaret Atwood and available at all 2,000 Barnes &amp; Noble stores nationwide, and <em>The Ladder<\/em>, a groundbreaking new game featuring a branching narrative, multiple playable avatars, and a dozen endings.&nbsp;<\/p>\n\n\n\n<p>Tommy has also published five YA novels with Simon &amp; Schuster, including <em>We All Looked Up<\/em>, which spent over six months on the New York Times Best Sellers list. As a screenwriter, he recently sold the feature film <em>Delilah<\/em> to Sony (in development; dir. Alexis Ostrander) and the limited series <em>JonBenet<\/em> to Paramount+ (in development, not yet announced). His musical TV pilot <em>PV &amp; Franny <\/em>was recently recorded as a podcast starring Fred Armisen and Ty Burrell, who are attached to the project as director and producer respectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"support-repod\">Support REPOD<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/patreon.com\/roomescapeartist\" target=\"_blank\" rel=\"noreferrer noopener\">Subscribe to Patreon for bonus content<\/a>.<\/li>\n\n\n\n<li>Please rate and review our podcast!<\/li>\n<\/ul>\n\n\n\n<p>Thanks for listening!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Support Room Escape Artist&#8217;s Mission<\/h2>\n\n\n\n<p>There are lots of ways to support Room Escape Artist, like buying from <a aria-label=\"Amazon (opens in a new tab)\" href=\"https:\/\/www.amazon.com\/shop\/roomescapeart\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a> or <a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=6220&amp;awinaffid=651019&amp;ued=https%3A%2F%2Fwww.etsy.com%2F\" target=\"_blank\" rel=\"noreferrer noopener\">Etsy<\/a> after clicking into the links included in this post or backing us on <a aria-label=\"Patreon (opens in a new tab)\" href=\"https:\/\/www.patreon.com\/roomescapeartist\" target=\"_blank\" rel=\"noreferrer noopener\">Patreon<\/a>.<\/p>\n\n\n\n<p>The money that we make from these helps us to grow the site and continue to add more value to the community that we love so much. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Where Terry and I live is between games and theater.&#8221;<\/p>\n","protected":false},"author":20,"featured_media":144583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[586398467,25270,586398298],"tags":[],"class_list":["post-144386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hatch-escapes","category-los-angeles","category-reality-escape-pod"],"acf":[],"is_reblog":null,"post_id":null,"blog_id":null,"_yoast_wpseo_primary_category":"586398298","yoast-structured-data-blocks-images-cache":null,"_yoast_wpseo_focuskw":"escape room podcast los angeles","_yoast_wpseo_linkdex":"54","_yoast_wpseo_content_score":"60","_yoast_wpseo_metadesc":"REPOD interview with Terry Pettigrew-Rolapp & Tommy Wallach of Hatch Escapes: Lab Rat, The Nest, The Ladder, and the future of this industry.","_yoast_wpseo_estimated-reading-time-minutes":"8","_yoast_wpseo_wordproof_timestamp":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>REPOD S7E12: Dreaming &amp; 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