{"id":121246,"date":"2023-05-27T10:01:00","date_gmt":"2023-05-27T14:01:00","guid":{"rendered":"https:\/\/roomescapeartist.com\/?p=121246"},"modified":"2024-02-11T05:25:52","modified_gmt":"2024-02-11T10:25:52","slug":"universal-terrible-horrible-no-good-very-bad-escape-rooms","status":"publish","type":"post","link":"https:\/\/roomescapeartist.com\/2023\/05\/27\/universal-terrible-horrible-no-good-very-bad-escape-rooms\/","title":{"rendered":"Universal and the Terrible, Horrible, No Good, Very Bad Escape Rooms"},"content":{"rendered":"\n

The internet loves \ud83d\udca9 … but it’s rare that we feed that beast. This week, we gave the internet what it loves, in the form of 2 scathing reviews of Universal\u2019s Great Movie Escape, authored by Theresa W.<\/p>\n\n\n\n

I have to say, Back to the Future: OUTATIME<\/em> is some of Theresa’s best writing. Internet, you’re welcome.<\/p>\n\n\n\n

\"Art
Image via @UniversalORL on Twitter<\/figcaption><\/figure>\n\n\n\n\n\n\n\n

We Were Warned<\/h2>\n\n\n\n

Going into Universal’s Great Movie Escape, the reputation of these games preceded itself. <\/p>\n\n\n\n

Literally every sign suggested that these games were rough. And from an editorial perspective, we thought that it was possible that these games were misunderstood. But the evidence was clear: The escape room community \u2013 and regular consumers \u2013 weren’t feeling these games. <\/p>\n\n\n\n

Insiders Knew<\/h3>\n\n\n\n

On Morty, both Universal escape rooms rate “Mostly Negative” (Jurassic World<\/a>) (Back To The Future<\/a>). <\/p>\n\n\n\n

We knew Universal had to build a high throughput model, which inherently makes it the game different from the traditional escape room. Plenty of folks in our community dislike 5 Wits<\/a> for this reason. <\/p>\n\n\n\n

We gave Universal the benefit of the doubt, but alas…<\/p>\n\n\n\n

Even the Muggles Knew<\/h3>\n\n\n\n

Universal’s Great Movie Escape gets 2.6 stars on Yelp<\/a> and 2 stars on TripAdvisor<\/a>. These are remarkable scores.<\/p>\n\n\n\n

On Yelp and TripAdvisor, escape rooms tend to rate highly. They rate so highly that both apps have long been seen as functionally useless to escape room players in-the-know. This has been true since escape rooms began popping up in the United States in 2013. The best escape rooms get 5 stars and the worst escape rooms get… 4 stars. <\/p>\n\n\n\n

Seriously, if I look for an escape room to play in Orlando, the first 20 results (excluding Universal) are all 4.3 stars or more. I’m on page 3 before I find anyone else with less than 4 stars, and there two venues still rate at least 3.5.<\/p>\n\n\n\n

Universal is alone on the island of \ud83d\udca9.<\/p>\n\n\n\n

Opportunity Squandered<\/h2>\n\n\n\n

Universal presented an incredible opportunity for our industry. Universal gets 10 million visitors each year, passing through CityWalk on their way into the park. That’s a lot of people who have likely never tried an escape room, but are interested in an adventure. <\/p>\n\n\n\n

The saddest part of this for our community is that it is perfectly reasonable for a first time player to assume that Universal’s escape rooms must be amongst the best in the business. After all, they’re Universal. <\/p>\n\n\n\n

Recovery is Possible<\/h2>\n\n\n\n

The thing is, these games are fixable. Jurassic World<\/a><\/em> is more workable than Back To The Future<\/a><\/em>… but both have potential. <\/p>\n\n\n\n

The question is… will Universal have the gumption to fix it? As an organization, do they have the capacity to own the mistakes that were made and pivot? Will they make these games as great as they could and should be? We have no clue. <\/p>\n\n\n\n

If they follow the old corporate playbook, this experiment will be viewed as a flop. Universal execs will conclude that there’s nothing of value in escape rooms, and they’ll close the experiences. <\/p>\n\n\n\n

Universal\u2019s Great Movie Escape will be relegated an obscure trivia question for Universal nerds and a cautionary tale for the escape room industry. It will be a lesson to other brands that there is a craft to designing and executing escape rooms. <\/p>\n\n\n\n

That’s Why We’re Here<\/h2>\n\n\n\n

We’re here because we can’t count on the entertainment titans to do this right. <\/p>\n\n\n\n

We’re here writing about escape rooms so that more people will find them, and choose one they’ll really enjoy. <\/p>\n\n\n\n

We’re here to think critically about experience design, and push creators to grow. <\/p>\n\n\n\n

We’re all here \u2013 David, me, Theresa, and the whole REA team \u2013 because we can’t trust that new players will stumble into a great game and want to play more. <\/p>\n\n\n\n

We’re here to guide them, so that the industry continues to expand and thrive.<\/p>\n\n\n\n

Thank you!<\/h2>\n\n\n\n

Thank you to our Patreon backers for supporting our mission. It means a lot. It makes this all possible.<\/p>\n\n\n\n

Special shout out to those who joined this month: Joseph Stamps, Jacob Sager Weinstein, Dino Paulo, Lavender Dawn Irven, Richard Chiou, and Amy Koo.<\/p>\n\n\n\n

\n
\n

Abi \u00b7 Kwest Club
Adam M
Alex Rosenthal
Alexander Gierholz
Alyssa Diaz
Amy Koo
Andras Gal
Andrew Reynolds
Andrew Sturridge
Andy Tabar
Anna Simon
Anne Lukeman
Anonymous
Anonymous
Austin Reed
Barry Joseph
Ben Enos
Ben Rosner
Bert
Bill Chang
Breakout Games
Brent Mair
Brett Kuehner
Brian Resler
Bronna Butler
Byron Delmonico
C.J. Smith
Carol King
Catie Catterwaul
Chris Cannon
Chris M. Dickson
Chris Post
Chris Waters
Chris White
Cody Evans
Curt Clark
Daniel Egnor
Daniel Kolb
Darren Miller
Darryl Anka
David Longley
David Noh
deadpan1113
Derek Tam
Dino Paulo
Doug McKenzie
Drew Nelson
Elaine
Eliviascape (Pat Toupin)
Eliza Cantlay
Emile Wang
Encrypted Escape
Erich Schultz
Escaparium
Escapism<\/p>\n<\/div>\n\n\n\n

\n

Eva Anderson
Evan Broder
Expedition Escape
Farand Pawlak
fRobert Myers
Grant Luecke
Greg Marinelli
Guy Ellis
Haley & Cameron Cooper
Jacob
Jacob Sager Weinstein
James Shearer
Jan-Luc Van Damme
Jenna
Jess and Troy Seidl
Jim Williams
John Wardrope
Jon Kaufthal
Jonathan Berk
Joseph Friesen
Joseph Stamps
Josh Kendric
Joshua Rosenfeld
Julie Burge
Justin Nevins
Kelly
Ken Zinn
Kevin Hammonds
Keystone Escape Games ( Mark )
Kristine Horn
Kurt Leinbach
Laura E. Hall
Lavender Dawn Irven
Leanne
Lee-Fay Low
Lonnie
M. Sean Molley
M&C Saiewitz
Marise
Mark Denine
Matt Beverly
Matt Keyser
Matthew Stein
Melanie Rice
Michael Andersen
Michael Augustine
Michelle Rundbaken
Mihir Kedia
Mike Ringrose
Mrs Threepwood
Natalie Currie
Nathan Walton
Nathaniel Segal
Neda Delavarpour<\/p>\n<\/div>\n\n\n\n

\n

Negina Kolesar
Neil Patrick Harris
Nick Moran
No Proscenium
Omer Aru
PanIQ Room
Patricia Gilbert
Paul Tashima-Boyd
Paula Swann
Philip Ho
Puzzling Company
Rachel Dunphy
Rebecca Horste
Rene Sorette
Rex Miller
Rich Bragg
Richard Burns
Richard Chiou
Rob Tsuk
Ryan Brady
Ryan Hart
Ryan Lee
Samantha Koehler
Sarah Zhang
Scott Levy
Scott Olson
Sendil Krishnan
Simon Edwards
Stephen Kowalski
Steve Ewing
Steve Gaddy
Steven Rawlings
Steven Valdez
Stuart Bogaty
Stuart Nafey
Tahlia Kirk
Tammy McLeod
Team Bluefish
Terry Pettigrew-Rolapp
The Catterwauls
The Ministry of Peculiarities
The Wild Optimists
Theresa Piazza
Tiffany Schaefer
Todd
Todd Geldon
Todd McClary
Tommy
Victor van Doorn
Victoria Cassetta
Vivien Ripoll
Wil Blount
Will Rutherford
YouEscape<\/p>\n<\/div>\n<\/div>\n\n\n\n

To those of you reading who have the means, we hope you\u2019ll consider joining this wonderful group of supporters.<\/p>\n\n\n\n

\n
Support REA on Patreon<\/a><\/div>\n<\/div>\n\n\n\n

Support Room Escape Artist’s Mission<\/h2>\n\n\n\n

There are lots of ways to support Room Escape Artist, like buying from Amazon<\/a> or Etsy<\/a> after clicking into the links included in this post or backing us on Patreon<\/a>.<\/p>\n\n\n\n

The money that we make from these helps us to grow the site and continue to add more value to the community that we love so much. <\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0<\/p>\n","protected":false},"author":5,"featured_media":121100,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[147028,586398253,586398456],"tags":[],"class_list":["post-121246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-orlando","category-patreon","category-universals-great-movie-escape"],"acf":[],"is_reblog":null,"post_id":null,"blog_id":null,"_yoast_wpseo_primary_category":"586398253","yoast-structured-data-blocks-images-cache":null,"_yoast_wpseo_focuskw":null,"_yoast_wpseo_linkdex":null,"_yoast_wpseo_content_score":"30","_yoast_wpseo_metadesc":"Universal's Great Movie Escape is a terrible escape room. 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